Genesis GV 80 Coupe Launch Event
Organized and executed a full-scale launch event for the Genesis GV80 Coupe, overseeing both the creative direction and on-site production.
Produced all promotional assets including event teaser videos, flyers, and large-format billboard graphics.
Personally filmed and edited the launch video, and captured the full event coverage to be repurposed into post-event media content across digital platforms.
Content was designed to reflect the luxury and innovation of the GV80 Coupe, driving brand excitement and visibility across multiple channels.
Objective:
To position the GV80 Coupe as a premium and performance-driven model through an immersive brand experience, supported by striking visual content and audience engagement.
Result:
The event drew over 100 attendees, driven largely by the promotional content strategy.
Additionally, the campaign led to approximately 70 test drive reservations, reflecting strong conversion through visual storytelling and targeted media assets.