Nissan Leaf Sales Event
To address underperforming sales of the Nissan Leaf, I developed and produced a targeted promotional video campaign.
Based on market insight, I crafted a performance-driven concept focused on highlighting the vehicle’s eco-friendly benefits and cost efficiency.
I managed the entire production process from pre-production (concept, scripting, and storyboard) to post-production (editing and final delivery),
ensuring that the visual messaging was optimized to drive engagement and boost sales conversions.
My Role:
Spearheaded the full video production process to address underwhelming sales performance of the Nissan Leaf.
Managed all phases from concept development, scripting, and storyboarding to on-site filming, editing, and final delivery. Ensured that the creative direction aligned with both brand values and consumer triggers.
Objective:
To reposition the Nissan Leaf as a smart, eco-conscious, and budget-friendly EV choice through compelling video content tailored for digital marketing channels and paid campaigns.
Result:
The promotional video contributed to a measurable increase in product interest and dealership inquiries, resulting in a 28% increase in test drive bookings and a 17% boost in monthly sales conversions within the first campaign period.