SUPER APP PROMOTION VIDEO & STEER TECHNOLOGIES WEBSITE DESIGN
As Steer merged with Chinese tech company Facedrive to launch a new 'Super App,'
I produced a promotional video aligned with the updated brand vision and redesigned the existing Steer website, including a refreshed promotional video.
This project involved full-cycle content creation using Adobe Premiere Pro, After Effects, and InDesign for video editing and visual design.
My Role:
Led the full creative development for both website redesign and promotional video production to reflect the new "Super App" direction after Steer's merger with Facedrive. Oversaw all aspects of video editing, motion graphics, and layout design using Adobe Premiere Pro, After Effects, and InDesign.
Objective:
To introduce the integrated Super App platform with a premium, forward-thinking identity and provide users with a seamless transition from Steer's original EV service to its expanded ecosystem.
Result:
Delivered cohesive visual content that aligned with the app’s multi-service vision, helping to reinforce user trust and brand credibility during the relaunch.