Steer EV
I led full content production for Steer EV, a startup offering luxury monthly EV subscriptions with an eco-friendly focus.
From brand launch, I developed premium and sustainability-driven content — overseeing everything from video shooting and editing to photography and post-production.
To support international outreach, I also collaborated with a Chinese influencer to create tailored content for the Mandarin-speaking market..
My Role:
Led the entire content production pipeline — from visual concept and filming to editing, photography, and post-production. Managed influencer collaboration strategy for international outreach.
Objective:
To position Steer EV as a premium, sustainable brand in the electric vehicle market and drive awareness among eco-conscious and global audiences.
Result:
Crafted well-written, entertaining, and creative content weekly, which increased traffic and readership by 65.5%, as well as a 15.5% increase in followers.